The Pittsburgh Cultural Trust is interested in creating the most mutually beneficial partnerships possible. In some cases that may mean customizing ideas from the ground up. To get started, though, here are some existing naming rights opportunities at TRAF that have the potential to create positive emotional connections for your brand or organization.
PRESENTING SPONSOR (currently sold: Dollar Bank)
Staggering media statistics and audience analysis illuminate TRAF's Presenting Sponsorship as an unrivaled marketing and branding opportunity in the region, with a fast-tracking national impact. The sponsor has ubiquitous media presence each summer and a resonating impression throughout the year. As the primary reason that the nation's premier free arts festival can exist - and continually improve its quality performing and visual arts offerings - positive community sentiment comes with the territory. This sponsorship includes all benefits available and can be creatively customized for maximum impact.
LIVE MUSIC SPONSOR (available)
Ranked by Paste Magazine in 2014 as America's #1 smaller-scale music festival, TRAF is celebrated for its free music concerts - unrivaled in the region and maybe the country. Line-ups often mix established headline acts (Edward Sharpe and the Magnetic Zeros '13, Wilco '03, Ray Charles '87,); burgeoning talent on the cusp of stardom (Jake Bugg '14, The Black Keys '09, The Avett Brothers '07); intriguing legacy acts (Ralph Stanley '13, Blind Boys of Alabama '11, Odetta '00); and diverse artists from around the world (Red Baraat '13, Alejandro Escovedo '10, Hugh Masekela '89 ) all mixed with Pittsburgh's world-class traditions (Pittsburgh Symphony Orchestra 2010's) and thriving local music scene. 91.3, WYEP-FM, ranked the #4 public radio station in the country by Paste Magazine, serves as an invaluable partner to the Festival's music programming.
MAIN STAGE SPONSOR (currently sold: Dollar Bank)
The Festival's largest crowd-gathering location, in beautiful and historic Point State Park, the Main Stage hosts free headline music acts on each of ten evenings. That's not all. Touring regional and national artists support the headline acts, helping to draw thousands of fans for several hours each day. Regional and local musicians act as a magnet during the day, too, entertaining business crowds on lunch break during the week. Occasionally non-music performance art is hosted on the stage. Tens of thousands more visitors, who peruse the Artist Market across the field from the stage, are engaged by the Main Stage performances. Advance media coverage and marketing collateral on the always buzz-worthy music line-up promises significant return on investment.
CREATIVITY ZONE SPONSOR (currently sold: Giant Eagle)
Conveniently located between the Main Stage and Point State Park's must-see signature fountain at the confluence of Pittsburgh's three rivers, the Creativity Zone hosts engaging arts-focused and environmentally-conscious hands-on activities and demonstrations for all ages, kids especially! Dozens of Pittsburgh's leading arts organizations - often including acclaimed groups like the Children's Museum of Pittsburgh, Pittsburgh Glass Center, WQED (PBS), and 91.3 WYEP-FM - lead the fun and education!
ARTIST MARKET (currently sold: Peoples Natural Gas)
The Artist Market features 300+ artists selling original, handmade, fine art and fine crafts from 12 - 8 pm daily. Every artist participates for a varying number of days so, beyond what you find on opening day, you can discover the work of new artists throughout the run of the Festival. Hundreds of artists from around the United States apply to participate in the Artist Market, a cornerstone of the Festival, and are selected through a rigorous jury process in a wide variety of media.
SECOND STAGE (available; contingent on Live Music Sponsor)
Nestled within the serene scene of the Artist Market in Gateway Center, the Second Stage hosts multiple performances daily. The musicians provide a soundtrack for thousands of art shoppers, but crowds also gather in front of the stage for a traditional concert experience. AcoustiCafe, Pittsburgh's promotional singer-songwriter organization, typifies the kind of laid-back, but diverse and compelling vibe of the Second Stage. Performances times are most often offset with Main Stage performances so that fans have an alternate destination for live music during set changes in nearby Point State Park.
STANWIX STAGE (available; contingent on Live Music Sponsor)
New in 2014 but a mainstay in the future due to popularity, the Stanwix Stage is a weekend-only performance stage on a closed Penn Ave Extension near Stanwix St. Anchoring the Artist Market's expanded weekend footprint in this area, its audience is three-fold: art shoppers on the street, visitors on their way to and from the Cultural District's attractions, and fans of the regional and local performers (mostly musicians), who stand and dance or pull up chairs to create a traditional concert experience. The stage is larger than Second Stage yet smaller than the Main Stage.
CREATIVITY STAGE (available)
This primary performance space in the Creativity Zone, located on the fountain-side of the Point State Park's Portal Bridge not far from the Main Stage, hosts both youth-friendly and youth-powered performances. Recent programming has included story-telling, puppetry, and dance geared for kids, as well as 91.3 WYEP's Reimagination showcase of local teen musicians - the next generation of Pittsburgh's burgeoning scene.
LED BIG SCREEN SPONSOR (available)
The Festival plans to add a 16' x 9' LED screen beside the main stage in Point State Park, which would serve as a stunning focal point for thousands of concert-goers over the Festival's ten days. The opportunity to sponsor the screen may include signage or on-screen exposure. Price points are variable based on single-day, multi-day, or complete ten-day commitments.
PUBLIC ART (available)
TRAF has a long history of connecting the community to art with major permanent and temporary outdoor public works. Now a meticulous focus for producing organization, the Pittsburgh Cultural Trust, and a strengthened initiative thanks to partnership from Pittsburgh's Office of Public Art, the Festival's annual Public Art installations are drawing significant media attention and curious onlookers by the hundreds of thousands. Multiple works are featured each year in what may be the most-improved aspect of the storied Festival under the Pittsburgh Cultural Trust's leadership (since 2009).
Public Art Sponsorship has the potential not only for important on-site visibility, but positive inclusion in advance communications. Being the main reason that public art installations are possible is a powerful and compelling role to play - one that directly influences the community's quality of life and that the Festival and its visitors embraces as essential.
JURIED VISUAL ART EXHIBITION (available)
A pillar of the Festival's high-quality visual arts offerings since its inception in 1960, the JVAE showcases exceptional new art indoors at the Trust Arts Education Center in Pittsburgh's thriving Cultural District. The goal of the exhibition is to showcase a variety of media by artists in various stages of their career. Artists who have never exhibited or performed before at the Festival are encouraged to apply.
GALLERY EXHIBITIONS (available)
The Pittsburgh Cultural Trust, producer of the Festival, is unique in the arts industry for its commitment to providing high-quality, contemporary visual and public art along with a robust performing arts schedule. The Trust owns and operates six galleries, offering arts exhibits that are free and open to the public. During TRAF, these galleries combine to create a must-visit circuit in the Cultural District reminiscent of the Trust's hugely popular quarterly Gallery Crawls. The Gallery Exhibitions draw thousands of visitors from Point State Park through Gateway Center and into the Cultural District; they help to fulfill the Trust's mission of providing programming at TRAF that ranges "from fun to wow factor."
ENVIRONMENTAL LEADERSHIP (available)
Since 2009, the Pittsburgh Cultural Trust has produced the Festival with intent to reduce, reuse, and recycle in more ways each year to lessen impact on the environment. We believe that caring for our environment in our Festival grounds not only makes our event a comfortable place to be, but it sustains our footprint for future use and sets a standard for large outdoor events worth emulating. With integral support from Colcom Foundation and the PA Resources Council, TRAF continues to find innovative ways to operate a complex 10-day event with leading environmental practices.
TECHNOLOGY TENT (available)
Currently a proposed addition to TRAF's many arts attractions, a technology tent would explore the intersection of art and technology. In a city where technology has helped to drive a renaissance and where leading universities and start-ups deliver innovations on a national and international scale, the concept is a fitting one for the Festival's future.
VOLUNTEER SPONSOR (available)
It takes a lot of help to put on the largest free celebration of the arts in the country! Families, co-workers, school and organizational groups, and individuals of all ages - regardless of age or ability - have opportunities to volunteer and make TRAF happen. A variety of duties and schedule options make volunteering easy for anyone.
FREE WATER SPONSOR (available)
In addition to providing convenience to thirsty visitors during the early days of summer in Pittsburgh, the Festival's decision to offer to free water is also rooted in environmental responsibility. Dispensing water into reusable containers or compostable cups eliminates enormous amounts of waste each year.